
Need Support?Welcome!
Module 1: “Getting To Your First Product Launch Plan – Fast and Simple”
Click here to go to Module 1…
Module 2: “The Pre Pre-Launch – The Critical Details That Almost Everyone Overlooks”
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Module 3: “Pre-Launch - Driving Your Market Into A Frenzy”
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Module 4: “From Pre-Launch To Launch: It's All Starting To Gel Now... We're Almost There!”
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Module 5: “The Launch: It's Time To Hit "SEND" And Get The Big Payoff!”
Click here to go to Module 5…
Module 6: “This is the Hot Seat module – with eight Hot Seats in all kinds of different niches.”
Click here to go to Module 6…
Q&A - All information on Q&A calls and downloads of previous calls are available here.
One more thing - you should absolutely START with Module 1... click on that link right up above. After you're done with Module 1, come and here and scroll down this page you will find lots of bonuses and other extra goodies.
But MAKE SURE you start with Module 1... that's the way the program is designed, and that's how you'll get the best results.
Best regards,
Jeff
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Your Common Q&A Questions Answered
Here is a collection of commonly asked questions, with their answers.
You will find answers to questions you did not even think to ask!
Click here to view this page
Mastermind Bonus: one of your bonuses with PLF 2.3+ is that we would set you up in a Mastermind Group.
This is powerful stuff – I owe pretty much ALL of my success to participating in several different mastermind groups. I am currently in three groups, with sizes ranging from four people to about 40 people. Each one has its own character and its own strengths… but they are all very valuable to me.
One thing about mastermind groups – they can be hard to find and hard to organize. That's what this bonus is all about. The first thing you need to do is fill out our mastermind survey. Before you do so, you need to understand that we WILL be sharing your contact information with the other people in your mastermind group. We have to do that, otherwise you wouldn't be able to contact each other and set up your group.
Once you fill out the survey the hard work will begin for us. We have to start matching people up. This is a MANUAL process for us and will take many, many hours to put it all together. So it will be a while before we can report back to you with your mastermind group. But it will be worth the wait.
IMPORTANT: your FIRST step is to go fill out the mastermind survey HERE. Go do that now.
How To Get Your Duplication and Fulfillment Done Without Headaches
This is an interview with Cindy Tonne of Disk.com... this is the company that I work with for printing my books, duplicating my DVDs and CDs, and shipping my product.
If you're going to sell physical information products, then you need to listen to this interview... it's important to get this stuff right. I've had fulfillment disasters in the past, and it's NOT something you want to deal with.
Cindy's my personal rep at Disk.com, and she's saved my life on more than one occasion.
Rich Schefren interviews Jeff Walker - Five Hours on the Phone..
OK, I have a cool extra bonus for you, and I think you will love it... but before you read it, I have to tell you a bit about it, and I have some warnings:1. This is the transcript of a FIVE-HOUR interview. It took place about a year ago... Rich Schefren interviewed me over the phone... with Rich interviewing me on all the big launches in the "Internet Marketing" niche.
2. Even though this call is about a year old... the material is NOT outdated. And I never released it except to my $18k Platinum Coaching students.
3. I hesitate to release this because it is 100% focused on GURU launches. That's because Rich really wanted to know how to apply this stuff to his business... so that's what he wanted to focus on.
Now as you know, Product Launch Formula works in non-guru niches and markets even better than it works in the Internet Marketing niche... but there's still a lot to be learned from studying guru launches, so I thought this would be very valuable to you.
SO PLEASE remember, this program is NOT about guru launches. We will talk about them from time to time... but the focus is on teaching you how to apply Product Launch Formula to ANY type of business - including YOURS.
Power Copywriting For The Internet
This is a rarity... you almost NEVER see me offering a bonus that I didn't create... but this is a wonderful introduction to copywriting by my friend Bob Serling. I personally found this guide to be one of the smartest purchases I ever made. It will give you the essence of copywriting in a short, easy-to- read formula. I know a lot of my students need help with copywriting, so I acquired the rights to give you this course.
CASE STUDY: Andrew Jones had an ebook that was doing about $1000 per month. He used PLF to launch a home-study version and did a $60,000.00 launch... PLUS that launch started a continuity program that is doing approximately $10,000 per month, AND doubled the size of his list, AND attracted new JV partners.
Interview with John Reese
This groundbreaking interview takes you deep inside John Reese's marketing as he talks about many of his launch strategies.... and he takes you deep inside the events of August 17th, 2004 - John's Million Dollar Day - John walks you through the day, right up to that last refresh that showed sales totals of over $1,000,000 in a 24-hour period - on a new web site with no paid advertising or sales staff!
Right Click to Download the .mp3 (Part 3)
Case Study: Kenny and Rob Salter
New to Internet marketing, a Guitar Academy teacher and his musician son came up with a product which initially made $1500. They bought Product Launch Formula and after their first product launch... well. .. in Kenny's own words, "You know, I might make about $5,000 doing this. That's what I thought. We wound up grossing a little over $40,000."
Case Study: Martin Howey
Martin went from sending an email to a list of 3,600, having them run through a teleconference, having a live event (oh, and making around $340,000) in just a couple of months.
Click here to Watch a Mindmapping Video TutorialI got a lot of questions about the mindmaps I used for the blueprint video and I'll be using them going forward quite a bit.
I use mindmaps extensively in my launch planning. The software I use is called Mindmanager by Mindjet.com
This video will walk through some of what you can do with mindmaps.
Other resources mentioned in the video include mindmeister.com and bubbl.us
How To Avoid Getting Shut Down By Your Merchant Account!
This is an interview with Jud Smith... he is the Vice President of Risk Control at my merchant account provider - Power Pay.
It's CRITICAL that you listen to this interview to avoid merchant account problems.
This is a meaty interview that covers ground that I don't think has EVER been talked about before in the Internet marketing world. There is critical stuff on this interview about managing your relationship with your merchant account provider both before and during your launch.
CASE STUDY: Frederic Patenaude created an infoproduct with a partner, and then they each agreed to market it separately. When Frederic used PLF to launch the product, he completely sold out of his inventory in days... and he had to borrow inventory from his content partner - his partner didn't use PLF and had plenty of them sitting on the shelf! This is an amazing story, and I guarantee that this Case Study will give you lots of ideas. 16 pages. (No audio available.)
CASE STUDY: Andrew Jones had an ebook that was doing about $1000 per month. He used PLF to launch a home-study version and did a $60,000.00 launch... PLUS that launch started a continuity program that is doing approximately $10,000 per month, AND doubled the size of his list, AND attracted new JV partners.
Power Copywriting For The Internet
This is a rarity... you almost NEVER see me offering a bonus that I didn't create... but this is a wonderful introduction to copywriting by my friend Bob Serling. I personally found this guide to be one of the smartest purchases I ever made. It will give you the essence of copywriting in a short, easy-to- read formula. I know a lot of my students need help with copywriting, so I acquired the rights to give you this course.
Here is the complete video sessions from my $5,000.00 Product Launch Live Workshop. Some important points:
1. This is the raw, unedited video, we haven't made any fancy edits or intros - you're seeing it just like the 93 people who were at the Workshop... and they paid $5,000.00.
2. If you want to see what those attendees thought of the event, go check out their comments here.
PLEASE NOTE: We are offering links to two streaming options - both large and small - check out both to see which one works better for your computer. They are both available for download as well.
1. Jeff Walker - Workshop Session 1
2.Special Guest: Rich Schefren
3. Jeff Walker - Workshop Session 2
4. Special Guest: Eben Pagan
5. Special Guest: Frank Kern - WARNING: Contains Profanity
6. Jeff Walker - Workshop Session 3
7. Special Guest: Jeff Johnson
8. Jeff Walker - Workshop Session 4
9. Special Guest: Don Crowther
10. Jeff Walker - Q & A
11. Jeff Walker - Workshop Session 5
12. JV Experts - Stu McLaren, Leo Quinn, Gary Ambrose
13. Jeff Walker - Workshop Session 6
14. Jeff Walker - Workshop Session 7
15. Jeff Walker - Workshop Session 8
If the Videos wont play for you, you can download them to your computer and play them on your desktop using the free Wimpy FLV Player (it works on both Mac and Windows.) Download the Wimpy FLV Player here.
New!
Bonus Front Of The Line Launch Software
This software has been used in multiple seven-figure launches... it's fantastic for creating big buzz just before your launch goes live.
IMPORTANT: be sure to listen to the audio (or read the transcripts) BEFORE you use this software. It's powerful stuff, and it can blow up in your face if it's not used properly. Please don't be intimidated, just listen to the audio (or read the transcripts) and you'll be fine.
There are four files here:
1. The "Hidden Psychology" audio (44 minutes) - with Jason Potash and Jeff Walker, where we uncover the psychology behind the software, and how you should use it...Click here to listen.
2. The transcripts of the "Hidden Psychology" audio. Click here to download the pdf.
3. The installation instructions for the software. Click here to download the instructions.
4. The actual software file for you to download. Click here to download the software.
IMPORTANT NOTES:
First, the software is Windows only. Sorry Mac users... you will need to come up with a Windows machine (or use Parallels or VMware).
Second, the software is VERY easy to install... just follow the instructions in the installation PDF. However, if you have problems and you need help, you can get it professionally installed by Jason Potash's team for $100... just send an email to support@portalfeeder.com if you are interested. They can also be contacted for "Front of the Line" software support.
Interview with Jason Potash
Learn how to embrace controversy, how to kickstart your partners, using a PDF report to build your announcement list, boosting the opt-in rate for your announcement list, creating a dialog with your prospects, giving proof, potential disasters.
Paul Myers and Jeff Walker on Inexpensive Launches
Download the PDF
CASE STUDY: Richard East used PLF to "launch" at estate sale from thousands of miles away... this is a launch where you have no list, no web site, no JV partners, and the 'you have never seen the "product" before' (in fact, the product was everything from golf shoes to computers to art to jewelry). The bottom line - more than $100k and EVERYTHING was sold. An amazing story and an amazing Case Study. 42 minutes.
CASE STUDY: When Lisa Parmley was running low on inventory for her physical product, she put together a RELAUNCH to pay for her new product. The relaunch generated $5,000 the first day and more than paid for her new inventory. 17 pages. (No audio available.)
CASE STUDY: An amazing story - Michelle Macphearson did a product launch for a MySpace tool and did $1269 on launch day... a very respectable return. But the story really gets wild when you learn how quickly Michelle leveraged that launch into a major business. This is a true story of someone going from zero to 120 mph in just a few months. 45 minutes long.
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