Module 3 Outline in Full:
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for a quick review of ALL the content / resources being offered in this module
Module 3: Pre-Launch - Driving Your Market Into A Frenzy
OK, now we're starting to get into the heart and soul of your launch. This is where your work from the first two modules will start to gel.
This week we want to focus on your overall launch planning... and I'm going to walk you through an entire internal launch sequence.
After that we'll walk through YOUR sequence...
MindMap used in Module 3
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Click here to Watch a Mindmapping Video Tutorial
Video 1: First things first... IMPORTANT stuff to remember as you start your launch
- OK, here's some big picture stuff... and one of the most important things to remember is that you don't have to be perfect.
In fact, it's VERY unlikely everything will go perfectly.
Trust me on this - I've made mistakes in EVERY launch I've ever done. In fact, in this video I'm going to show you one of my CLASSIC mistakes
This is the deal - there are enough steps involved so that it's almost guaranteed that something will go wrong at some point.
But the bottom line is that the PLF system is SO powerful that you can mess up 80% of it and STILL have a successful launch.
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Video Specs: 24 Minutes, .mov File is 102mb, .flv File is 80mb
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Video 2: Trigger Timing - How and When To Hit Those Mental Triggers For Maximum Impact
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No matter the size or length of your launch, there is an overall pattern that I tend to use in my launches.
This is a TESTED and PROVEN pattern... and it will work in your launch as well.
This same pattern works in Internal Launches and big JV Launches. It will also, to a lesser extent, apply in Quick Launches and eCommerce launches...
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Video Specs: 22 Minutes, .mov File is 7.5mb, .flv File is 94mb
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Video 3: Day-By-Day Launch Plans
- Here it is in detail... what I do each day during the pre-launch and launch.
Yes, there are a lot of steps. But once you break it down, it's not really all that complicated...
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Video Specs: 29 Minutes, .mov File is 11mb, .flv File is 68mb
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Video 4: Step-By-Step Through An Actual Internal Launch, Part 1
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The initial shot-across-the-bow, and the first piece of pre-launch content.
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Video Specs: 31 Minutes, .mov File is 28.2mb, .flv File is 114mb
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Supporting files for Mortgage Web Success Launch
Right Click to download the Mortgage Web Success Launch Plan
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Right Click to Download a Special PDF Report for the Mortgage Web Success Launch
Video 5: Step-By-Step Through An Actual Internal Launch, Part 2
- Answering objections with blog posts... and anchoring price points
NOTE: pay special attention to the ANCHORING... this is incredibly powerful stuff, and it's brand new to PLF 2.0.
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Video Specs: 37 Minutes, .mov File is 28.5mb, .flv File is 102mb
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Video 6: Step-By-Step Through An Actual Internal Launch, Part 3
- Finishing strong - there's lots of money left in your launch AFTER launch day, and this is where most people stumble.
They lose their focus after the initial rush of orders on launch day... but there's all kinds of money left in your launch if you stay focused on FINISHING your launch strongly.
Don't miss the Double Scarcity Pump in this video...
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Video Specs: 22 Minutes, .mov File is 13.5mb, .flv File is 52.3mb
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Video 7: Step-By-Step Through An Actual Internal Launch, Part 4
- OK, now let's do the final breakdown and see why this launch was such a huge success... and what that means for YOUR launch.
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Video Specs: 27 Minutes, .mov File is 13mb and the .flv File is 58mb
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Video 8: It's Your Turn - Time To Put Together YOUR Launch Plan
- OK, now it's your turn - let's get a launch plan put together for you...
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Video Specs: 16 Minutes, .mov File is 7.6mb and the .flv File is 32mb
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