Module 4 Outline in Full:
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Module 4: Moving Closer To The Launch: It's All Starting To Gel Now... We're Almost There!
OK, this module really has two primary parts...
In the first part I cover the "Seed Launch"... this is a super-powerful but HIDDEN launch technique that no one ever notices. It's great for starting a new business in a niche market with almost no list at all (we're talking about 50 or 60 people.)
It also works great if you have a list, but you don't have a product... or you want to create a new product. If this Seed Launch seems really simple - well, then you're onto something. It IS simple, and just about anyone can do it. But it's also very powerful, so don't overlook the huge benefits.
The second part of this module goes a lot deeper into actually creating your pre-launch content, including PDF "Special Reports" and screen-capture videos.
MindMap used in Module 4
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Click here to Watch a Mindmapping Video Tutorial
Video 1: A quick review of timing and triggers - when to push what button...
-Let's just quickly revisit when we want to hit the different triggers during the pre-launch and launch. This is critical stuff, so let's make sure you have it completely nailed down before we move ahead...
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Video Specs: 10 Minutes, .mov File is 4.4mb, .flv File is 21mb
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Video 2: The "Seed Launch" - how to start from scratch with almost no money... and come out the other side with your own product.
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OK, here you go... this is the launch where you can start with a TINY list of 50 or 60 people (it doesn't even have to be an email list - you can do this with offline clients or contacts).
In this video we cover the basics and the pre-launch for the Seed Launch.
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Video Specs: 32Minutes, .mov File is 14mb, .flv File is 64mb
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Video 3: The "Seed Launch", part 2
- Here's the second part of the Seed Launch, where I cover the actual launch and how to create/deliver the product.
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Video Specs: 22 Minutes, .mov File is 11mb, .flv File is 47mb
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Video 4: Creating pre-launch content... it's not rocket science
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What type of pre-launch content should you use? How do you create it? How do you script it out? Here are your answers...
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Video Specs: 31 Minutes, .mov File is 11mb, .flv File is 59mb
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Video 5: Creating pre-launch content, part 2... using PDF "Special Reports".
- Using PDF Special Reports is a tried-and-true way to publish pre-launch content, and it's still every bit as effective as it's ever been (just ask Rich Schefren!!).
In this video I walk you through my "Back To The Wall" report that I used when I first launched Product Launch Formula.
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Video Specs: 26 Minutes, .mov File is 26mb, .flv File is 100mb
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Video 6: Creating pre-launch content, part 3... using videos in your pre-launch.
- A walk through of video pre-launch content... including video from a recent seven-figure launch.
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Video Specs: 45 Minutes, .mov File is 24mb, .flv File is 59mb
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Video 6 shows a number of pre-launch videos. You can see the full videos by clicking the links below. EACH VIDEO WILL OPEN IN A NEW WINDOW, so you will not leave this page
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Video 7: A quick run through your Action Guide, and instructions for applying for a Hot Seat.
- A very quick walk through your homework... mandatory viewing if you want a chance at a hot seat.
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Video Specs: 7 Minutes, .mov File is 5mb and the .flv File is 14mb
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List Building Video #2
- Building a list using “natural” traffic from Google and the other search engines. This video shows how easy it is to create a blog that will pull in free search engine traffic...
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Video Specs: 38Minutes, .mov File is 20mb and the .flv File is 36mb
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Download your Action Guide Here!
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You can apply for one of the hotseat spots here.... but be sure to watch Video 7 and download your Action Guide first.
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