Module 2 Outline in Full:
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Module 2: The Pre Pre-Launch - The Critical Details That Almost Everyone Overlooks
Your pre pre-launch is critical - and I will be honest with you, sometimes it can be a frustrating time.
You are getting close to all the excitement of the pre-launch and the launch, but you're not getting much feedback yet.
You're working away and getting things ready, you're polishing off the behind-the-scenes details, but you're not getting all the satisfaction and feedback of the pre-launch and the launch.
MindMaps used in Module 2
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Click here to Watch a Mindmapping Video Tutorial
Video 1: Identifying Your Product and The Market's Objections.
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It's time to gather some market intelligence to figure out exactly what the market wants. and you might as well find out exactly how your prospects would like you to sell to them, right?
CRITICAL: don't miss the testimonial cruncher. this is SUPER-powerful, and I walk you through two examples of how to get some great testimonials before your product's even released. As an extra bonus. get your clients to write your sales copy for you.
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Video Specs: 40 Minutes, .mov File is 204mb, .flv File is 237mb
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SWIPE FILE for video 1:
Email Query File
Support and Resistance Secrets Shot Across the Bow
PLF Owners Inner Sanctum
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Video 2: Building Buzz And Warming Your List Before Launch
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Did you ever wonder how a product launch can seemingly come out of nowhere? One day you've never heard of it, and the next day everyone is talking about it?
The secret is the pre pre-launch buzz that was percolating just under the surface. And this is how to get that buzz going in your launch. Now is the time to start laying the foundation for your launch buzz
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Video Specs: 55 Minutes, .mov File is 326mb, .flv File is 249mb
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Swipe copy for the 'Reluctant Hero' - titled 'On Being Stuck'.
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Video 3: Finding And Attracting Joint Venture Partners And Affiliates
- How to find and recruit partners into your launch. it's critical that you don't mess this stuff up, because first impressions are super-important when it comes to potential partners.
This video will give you the step-by-step roadmap to creating affiliate relationships (don't miss the part about "climbing the foodchain").
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Video Specs: 29 Minutes, .mov File is 14mb, .flv File is 90mb
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Swipe copy for the Video 3 - Recruiting Affiliates and Joint Venture Partners.
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Video 4: Identifying Your Overall Launch Timelines
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A super-quick video that walks you through the big-picture timelines. We'll cover the launch timing in more depth next week, but this will give you an overall picture of where you're going.
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Video Specs: 6 Minutes, .mov File is 3mb, .flv File is 27mb
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Video 5: Product Launch Tools And Resources
- Here are the tools and resources that I use in my market and recommend to my clients.
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Video Specs: 24 Minutes, .mov File is 9mb, .flv File is 52mb
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Video 6: Identifying Your Launch Story (And Theme)
- We started on building stories in Module 1. now I'm going to show you how to take the homework you did in Module 1 and turn it into your launch story.
You're going to be amazed at how cut-and-paste easy this is. The homework that you did for Module 1 was the tough part - now you can put together your story in minutes.
This video shows you how as I go through five HOTSEATS and give you actual examples.
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Video Specs: 1:06 Minutes, .mov File is 47mb, .flv File is 304mb
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Bonus Video 7: More About Launch Stories
- Here's some more on launch stories. as I make one up in front of a room of about 300 people. I'm on the spot - and I think I ended up with a pretty darn good story.
Unfortunately, I still haven't figured out a way to trick myself into learning guitar.
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Video Specs: 13 Minutes, .mov File is 206mb and the .flv File is 194mb
Download your Action Guide Here!
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How To Avoid Getting Shut Down By Your Merchant Account!
This is an interview with Jud Smith... he is the Vice President of Risk Control at my merchant account provider - Power Pay.
It's CRITICAL that you listen to this interview to avoid merchant account problems.
This is a meaty interview that covers ground that I don't think has EVER been talked about before in the Internet marketing world. There is critical stuff on this interview about managing your relationship with your merchant account provider both before and during your launch.
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How To Get Your Duplication and Fulfillment Done Without Headaches
This is an interview with Cindy Tonne of Disk.com... this is the company that I work with for printing my books, duplicating my DVDs and CDs, and shipping my product.
If you're going to sell physical information products, then you need to listen to this interview... it's important to get this stuff right. I've had fulfillment disasters in the past, and it's NOT something you want to deal with.
Cindy's my personal rep at Disk.com, and she's saved my life on more than one occasion.
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List Building Video #1
- If you DON'T have a list yet, this will get you started. If you DO have a list, then there might be a few things that you're just plain forgetting (or didn't know)...
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Video Specs: 35 Minutes, .mov File is 13mb and the .flv File is 71mb
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